Get specific for maximum growth


These days there’s barely an industry that isn’t crowded, which is why from a growth perspective it pays to be specific. Appeal directly to what your customers want, and they’ll stick with you for life.

In Customer Avatars, you’ll learn how to pinpoint your ideal customer, helping you to maximise your efforts. This could be the most valuable exercise you do this year.

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What’s worked for 20 years is now yours

For two decades, Growth Mechanics Founder, Simon Hedley, has been helping founders and small to multinational businesses in sustainable growth.

In plain English, that means helping founders lay the foundations for growth with tried and tested methods for identifying customers, building strategies and capitalising on analytics.

Customer Avatars: What you’ll learn

In this 6 unit, 24 lesson module you’ll learn how to:

  • Define your ideal customer
  • Fine-tune avatars for greater focus
  • Engage with customers on a personal level
  • Apply avatars to the real world
  • And much more...

All courses are available online, with access 24/7/365. Learn at your pace and return anytime.

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Simon Hedley

About the author

For two decades, Growth Mechanics Founder, Simon Hedley, has been helping founders and small to multinational businesses in sustainable growth.

In plain English, that means helping founders lay the foundations for growth with tried and tested methods for identifying customers, building strategies and capitalising on analytics.

Read bio

What you'll Learn

Intro

Welcome to the Course

  • Introducing Customer Avatars

  • About The Author

  • Outline and Objectives

Unit. 1

Getting Started

  • Your Customer, Your Results

  • Everyone's an Avatar

  • The Origins of Everyone

  • Becoming UNstuck

  • Exercise: Your Objectives

Unit. 2

Quickstart Avatar Creation

  • A Customer Avatar IS NOT
  • A Customer Avatar IS
  • Exercise: Quick Customer Avatar

Unit. 3

Fine-Tuning Your Avatars

  • Pixels, Resolutions and Dimensions
  • There Can Be Only One?
  • Real-Life Example {Sarah}
  • Exercise: Your Ideal Customer

Unit. 4

Theory Vs real-Life

  • Customer Avatar Dynamics
  • The Finer Details
  • Consistency Matters
  • Exercise: Customer Avatar x3

Unit. 5

Putting Avatars to the Test

  • Testing Your Avatar
  • Minimum Viable Project
  • Exercise 1: Validate Your Avatars
  • Exercise 1: Validate Your Avatars (Stretch)

Unit. 6

Avatars in the World

  • Other Peoples Avatars

  • Shared Knowledge

  • Connecting With Your Avatars

  • Reviewing Your Avatars

  • Exercise: Schedule Your Success

Testimonials

You can take my word for it, but I'd rather let my clients do the talking.

Take your first step

So you’ve identified a need and built a product to fit, now what? The first step to sustainable growth is to identify your customer. Time and again over the years we’ve seen business owners try and appeal to everyone, and as a result end up appealing to no-one. It’s time to get specific.

Customer Avatars helps you to pinpoint your ideal customers, meaning you’ll maximise your efforts from day one, and down the line.

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